Riwal and Argos Oil teaming up with Trust Team Arden

Riwal will become a sponsor of Trust Team Arden for 3 years. The successful Dutch company has chosen for a partnership with this team in order to achieve global brand awareness. The Riwal logo will be prominently visible on both race cars and the race overalls of the drivers during the GP2 Asia Series and the GP2 European Series.

Published: Thursday January 24, 2008

Argos Oil has signed a sponsor agreement with Trust Team Arden for one year with an option for two more years. The fast growing Dutch oil company seeks to further develop it’s brand through this sponsorship.

Jaap Schalekamp, co-owner/ director Riwal: “We are very happy to become sponsor of Trust Team Arden. We have been searching for the right moment and method for global branding and we believe GP2 is the perfect platform to reach our marketing goals. Besides global brand awareness GP2 will boost our relationship marketing. We’re sure our partners will love the sport and Trust Team Arden and we are really looking forward to visiting races with them as a proud sponsor.“

Peter Goedvolk, CEO and owner of Argos Oil: “This is a great oppportunity to further strengthen and develop our brand. With the Dutch driver, Yelmer Buurman, and the Dutch sponsors this team has an Orange flavour. Argos Oil is looking for further growth in the Netherlands and adjacent countries. GP2 will be a great podium for international exposure with our logo on the car, helmet and team communications. GP2 is the challenging championship in the motorsport arena and we sympathise with a challenging role in the market place. Also Argos Oil will have the exclusive merchandise rights and will sell team gear through the network of gasoline sites in the Netherlands.

Christian Horner, managing director Trust Team Arden: “The team are very pleased to announce another two important new sponsorship agreements. Riwal and Argos Oil are both very strong companies and fit very well with the newly named Trust Team Arden. I am certain that these collaborations will benefit all parties and the team look forward to working with Riwal and Argos Oil in GP2 Asia and Europe in 2008.”

The agreements were facilitated by GR8industries.com, the fast-growing sports marketing agency that is specialised in motorsport sponsoring and (brand) activation.

About Riwal:

Riwal is one of Europe's leading companies specialised in telescopic boom lifts, scissor lifts, telehandlers and other access equipment with operations in The Netherlands, Denmark, Norway, France, Slovenia, Dubai and most recently in Kazakhstan, Brasil and Spain and several joint ventures in other countries. Providing equipment, service, support and training for professional workers that seek access, efficiency and safety on high level is Riwal's primary mission.

About Argos Oil:

Argos Oil is one of the larger independent oil companies in the Netherlands and is active in trading, storage and marketing of (bio)fuels and lubricants. Rotterdam based Argos is strategically positioned close to the centre of the Dutch Oil Industry. It’s head office, terminals and logistics are located in the Port of Rotterdam. The current activities in the Benelux, France and Germany are an important part of the international growth strategy. Argos Oil was the first player to launch a biofuel on the Dutch market and currently operates 75 gasoline sites.

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